Marketing Mix

Marketing Mix Septo’s Note Marketing Mix (Kotler and Amstrong: 1997): Marketing mix as the set of controllable marketing variables that the firm bleeds to produce the response it wants in the target market. Marketing Mix (Kotler (1985:45-48) 4 P: 1. Product 2. Price 3. Place 4. Promotion The Marketing Mix: It’s about putting product or a combination there of in the place, at the right time, and at the right place. The key of marketing mix is you need to know every aspect of your business plan.