Understanding Culture In The World of Marketing

Understanding Culture In The World of Marketing Septo Indarto Understanding the culture of a country is important in the world of marketing . Culture involves many aspects ranging from how to communicate , concerning customs , concerns the way of thinking , dress code . In the marketing world it should be studied , because the goal is to interact with customers and communicate with consumers . Large companies in the world that have a market in other countries will continue to learn the local culture with the purpose of the local community know about branding and products sold . Knowledge of local culture is an absolute must because the goal is to build a greater relationship . Not only introduce branding and offer products only . In the world of marketing is very important to provide training on the local culture to the marketers and salespeople . This is the main thing that should be done by the company . The training program includes : 1 . Product sales strategy . 2 . Understanding local culture 3 . Learning the local language 4 . How to introduce consumers to the company's profile in the State concerned . Training is very important to understand the local culture . Therefore the role of a manager is very important to be involved indirectly in providing input to the HR team to conduct training to the marketers and salespeople to learn to understand the local culture . Because the most important thing in doing this training is all the more nervous participants go into the field and the information provided from the best possible training can be used in the case studies will be added in the field and how to deal with the problems that occur and also how creating the solution . Is very important to look for relevant information about the development of local communities . Human life is very dynamic and it is very important to learn new things to be learned and developed . The important thing is to provide training to recruit trainers from different backgrounds and asked them to create training modules that correspond to the reality on the ground . Since the aim of understanding the local culture is the marketer and salesperson has a good knowledge about the products and also target consumers . Having knowledge about the product alone is not enough and will not guarantee success by understanding the consumer is therefore very important .